How to Promote Your Fundraiser

SEND AN EMAIL TO YOUR FAMILY AND FRIENDS
The more people use your shopping website on behalf of your cause, the more money it will raise! A simple email to spread the word can go a long way! Please feel free to customize the following message:

Subject: [charity or school name] Needs Your Help!
As you know, I'm a supporter of [charity or school name] and as you can imagine nonprofits and schools are facing a fundraising crisis this year.
The good news is that more than 900 of the top Internet retailers and travel sites including Target, Staples, Apple, Expedia and more have joined forces with [charity or school name] to donate part of every purchase to your favorite charity or school at no additional cost to you.
It takes just a few seconds to go to www.shoptoearth.com/?charityid=xxx and then click through to your favorite store and shop as usual.
Please tell 10 friends about www.shoptoearth.com/?charityid=xxx today.
We need your help to spread the word now more than ever!

EMAIL YOUR ORGANIZATION'S SUPPORTERS
Tell fellow supporters how they can raise additional money just by shopping.
What if [my charity] earned a penny every time you made online went to support our cause? Well, now it can!
shoptoearth.com/?charityid=xxx is a new online shopping mall which donates up to 40 percent of each purchase to your favorite cause! Hundreds of great stores including Staples, Target, Gap, Best Buy, Macy's and Barnes & Noble have teamed up with us and every time you place an order, you’ll be supporting your favorite cause.
Just go to www.shoptoearth.com/?charityid=xxx. And, be sure to spread the word!

ADD A SHOPTOFUNDRAISER LINK TO YOUR WEBSITE, BLOG OR PROFILE
Help your causes earn money by linking to Shoptoearth.com/?charityid=xxx on your website, blog or profile! Rather than having that link go directly to your store, point it to an internal page explaining how easy it is for your supporters to use their everyday shopping as an ongoing fundraiser. One example is http://www.beahero.org

CUSTOMIZE A FLYER WITH YOUR ORGANIZATION'S NAME AND POST IT AROUND YOUR SCHOOL, WORKPLACE OR NEIGHBORHOOD